Description: Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods. It operates through three segments: Connected Machines, Subscriptions, and Accessories and Materials. The company offers connected machines, design apps, and accessories and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines include Cricut Joy family for personalization, organization, and customization; Cricut Explore family for cutting, writing, and scoring; Cricut Maker family for cutting, writing, scoring, and adding decorative effects to various materials, such as paper, vinyl, iron-on vinyl, pens, and others; and Cricut Venture for cutting, writing, and scoring large-format projects at professional speeds. The company also provides Cricut Access and Cricut Access Premium subscription offerings, and in-app purchases; and a software that integrates its connected machines and design apps comprising Cricut Joy App, Design Space, and other design apps. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, hand tools, machine replacement tools and blades, and project materials. The company offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. It operates in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, and Western Europe, as well as the Middle East, Latin America, South Africa, and Asia. The company was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.
Home Page: cricut.com
10855 South River Front Parkway
South Jordan,
UT
84095
United States
Phone:
385 351 0633
Officers
| Name | Title |
|---|---|
| Mr. Ashish Arora | CEO, President & Director |
| Mr. Kimball Shill | Chief Financial Officer |
| Mr. Donald B. Olsen | Executive VP of General Counsel & Human Resources and Corporate Secretary |
| Mr. Richard Murphy | Vice President of Operations |
| Mr. Ryan Harmer | VP of Accounting & Corporate Controller |
| Mr. James Dickey Suva CPA | Senior Vice President of Finance, Treasurer & Investor Relations |
| Ms. Kim Kanarowski | Executive Vice President Marketing & Creative |
| Mr. Frank Iarusci | Executive Vice President of Sales & Channel Marketing |
| Mr. Ariel Fischer | Executive Vice President of Direct-to-Consumer & Consumable |
| Mr. Glenn Rogers | Executive Vice President of International Sales |
Exchange: F
Country: DE : Germany
Currency: Euro (€)
| Forward PE: | 0 |
|---|---|
| Trailing PE: | 19.6296 |
| Price-to-Book MRQ: | 2.5284 |
| Price-to-Sales TTM: | 1.5499 |
| IPO Date: | |
| Fiscal Year End: | December |
| Full Time Employees: | 690 |