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Bjorn Borg AB(BORG)

Description: Björn Borg AB (publ), together with its subsidiaries, engages in the design, development, production, wholesale, and retail of underwear, sports apparel, footwear, bags, eyewear, and fragrances under the Björn Borg brand. The company operates through Wholesale, Consumer Direct, Distributors, and License segments. It offers underwear for men, women, and kids, as well as pajamas and socks through independent retailers, fashion and sports chains, department stores, Björn Borg stores, and e-commerce sites; and clothing collections for women and men through sports retailers, sports chains, department stores, Björn Borg stores, and e-commerce sites. The company also provides leisure and sports shoes for men and women through independent shoe retailers, shoe and sports chains, department stores, e-tailers, and Björn Borg stores, as well as through www.bjornborg.com; sports bags, backpacks, and suitcases, as well as wallets, gloves, and belts through bag retailers, sports shops, retail chains, department stores, shop-in-shops, Björn Borg stores, and e-commerce sites; and backpacks, gym bags, and duffle bags, as well as wallets, gloves, and belts through luggage and sporting goods shops, retail chains, department stores, shop-in-shops, Björn Borg stores, and e-commerce sites. Further, it offers spectacle frames and sunglasses through the licensee's distribution organizations, fashion stores, department stores, and Björn Borg stores. The company sells its products in Sweden, the Netherlands, Finland, Germany, Belgium, Norway, Denmark, England, Switzerland, the United States, Slovenia, France, and Canada. As of December 31, 2020, it operated 32 Björn Borg stores, including 29 group owned stores. The company was founded in 1984 and is headquartered in Solna, Sweden.


Keywords: Retailing Clothing Department Store Retail Chain E Commerce Sites We E Tailers Shoe Retailers

Home Page: www.bjornborg.com

Frösundaviks allé 1
Solna, 169 70
Sweden
Phone: 46 8 50 63 37 00


Officers

Name Title
Mr. Henrik Bunge CEO & Pres
Mr. Jens Nystrom Chief Financial Officer
Mr. Daniel Grohman Global Operations Director
Mr. Joacim Sjodin Global Sales Director
Ms. Emma Lidfeldt Marketing Director
Ms. Mija Nideborn Product & Sustainability Director
Mr. Antoine Huizinga Managing Director of Björn Borg Benelux
Mr. Andreas Gran Creative Director
Mr. Robin Salazar Global E-commerce Director
Eric Schuurman Managing Director Central Europe

Exchange: ST

Country: SE

Currency: Swedish krone (kr)

Forward PE: 8.7642
Trailing PE: 13.7991
Price-to-Book MRQ: 2.4239
Price-to-Sales TTM: 0.9569
IPO Date:
Fiscal Year End: December
Full Time Employees: 154
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